Expert
Biography
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Brett
King, MFP
RBA CDE CEM
Multi-channel
Strategy & Usability
Expertise:
usability, channel optimization, ROI, Balanced Scorecard,
digital strategy, strategic Internet enablement, strategy
maps, cost control, executive development, marketing
& branding, strategy development
Industries:
consulting, financial services, travels & hospitality,
telecom, CRM software
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Brett King is the founder of User
Strategy Ltd, an organization dedicated to improving the
profitability of leading brands through promoting the understanding
of how to work more effectively with their customers.
King
is a serial entrepreneur with interests in half a dozen very
successful businesses dotted around the globe. He sits on
the board of global companies in Australia, China and the
United States. His work takes him from his home in Hong Kong,
throughout Asia and to far flung markets in the Americas,
and the Middle-East.
In
2002 King was awarded an emeritus professorship with the China
Management Institute for his contribution to the China education
community, his tenure extends through to the end of 2005.
King has lectured on business administration programs since
1999 including the Australian Graduate School of Management's
MBA program as faculty at City University. King has also guest
lectured at Hong Kong University, Singapore Polytechnic, Chaing
Mai University, the Central University of Finance and Economics,
in addition to regular speaking engagements for organizations
like IIR, UPA, AAFM and others.
King
previously led Modem
Media's (NASDAQ:MMPT) regional business in Asia as Regional
Managing Director, and prior to that was the e-Business Leader
for Deloitte
Consulting (Asia-Pacific-Africa).
With
close to 20 years' experience in Financial Services, and Technology
related businesses, he has worked in a variety of industries
from both an operational strategy and technical perspective.
He is currently retained as a strategic advisor to Cathay
Pacific, HSBC,
Shangri-La
Hotels, PCCW
and other multinationals.
King
is the President of the Board of Standards for the Institute
of Certified
E-Commerce Consultants (ICECC) chapter in Asia, in addition
to holding the qualification of Certified E-Commerce Manager™.
Brett is a Certified Developer of Enterprise™ and was
a national finalist in the Achaeus Institute entrepreneurship
program (1998.) King sits on the Global Board of Standards
for the American
Academy of Financial Management (AAFM) and is an accredited
trainer for this professional association with members in
more than 75 countries.
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