Expert
Biography
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Freddie
McMahon
Decisioning Strategy
Expertise:
decision strategy, KM, innovation, intellectual capital,
strategic business transformation, next generation Communities
of Practice, information systems
Industries:
financial services, software
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Freddie
was Head of Innovation at NatWest Bank and the Norwich Union
Group, he led change in other financial organizations such
as JP Morgan, Arab Banking Corporation and Saudi International
Bank. He has held the position of CEO and Board member of
several other companies ranging from start-ups to subsidiaries
of blue-chip organizations.
He
founded Decisionality LLC as a culmination of a a quest that
started over 20 years ago based on his passion to transform
human interactive decisioning on a mass scale. Freddie has
developed The Self-Service Everywhere™ model in response
to demand-side dynamics, which combines the simplification,
streamlining and compliance of best practices with technology
enablers such as the Service Orientated Architecture, Web-Services
and DecisionFlows™.
This
new capability enables Decision Rights Owners (expert practitioners)
to convert their knowledge rapidly into Intelligent Instructions™
so that their customers and information-workers can make informed
decisions at the point of need.
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